1. Personal Data Collection Types
A. Information You Give Us
We collect personal data that you voluntarily share with us through the site. For example, we may ask you to register and provide information when you download free information, such as email newsletters, or if you respond to a marketing campaign.
B. Information Collected Through Technology on the Site
We collect information through technology to enhance our ability to serve you. When you access and use the site, Highbar and, in some cases, our third-party service providers collect information about how you interact with the site. We describe below the methods we use to collect information through technology.
IP Address - When you visit the site, we collect your device identifier, browser information, and Internet Protocol (IP) address. An IP address is often associated with the portal you used to enter the Internet, like your Internet service provider (ISP), company, association, or university. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. We do not link your personal data to device identifier information, browser information,
and IP addresses.
Beacons - We may occasionally include small graphic images or other web programming code, called web beacons on the site. The web beacons are minute graphics with a unique identifier. They are used to track the online movements of web users. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
C. Third-Party-Provided Information
We supplement the information we collect about you through the site with records received from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
2. Personal Data Collection Purposes
We use the information we collect to serve you and improve your experience on the site. These purposes include:
• Responding to requests for information
• Responding to requests for services
• Providing users free information
• Registering users for Highbar promotional materials and events
• Contacting users for marketing, advertising, and sales purposes
• Responding to questions and feedback
• Conducting market research and analysis• Continuously evaluating and improving the online user experience
• Network and information security
• Fraud prevention
• Reporting suspected criminal acts
• Compliance with the law or to protect the rights, property, or safety of Highbar, our users, or
Personal Data Sharing
We do not sell or rent your personal data to third parties. The following are some of the ways we share
your personal data:
Required Disclosures - We may be required to share personal data in a court proceeding, in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
Legal Compliance and Protections - We may disclose account and other personal data when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Highbar, our users, or others. This includes exchanging personal data with other companies and organizations for fraud protection and credit risk reduction.
4. Personal Data Protection
The security and confidentiality of your personal data is important to us. We have technical, administrative, and physical security measures in place to protect your personal data from unauthorized access or disclosure and improper use. For example, we use Transport Layer Security (TLS) encryption to protect the data collection forms on our site. In addition, access to client information is restricted to authorized personnel only. Only employees who need the personal data to perform a specific job are
granted access to personal data. Employees with access to personal data are kept up to date on our security and privacy practices. Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal data.
6. Personal Data Collection Choices
• To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on.
• To opt out of interest-based advertising, you can visit http://optout.networkadvertising.org/#!/ and follow NAI’s on-screen instructions. Note that if you opt out through the NAI, you will still receive advertising, but the advertising will not be tailored to your interests. In addition, if youopt out through NAI and later delete your cookies, use a different browser, or buy a new device, you will need to opt out of interest-based advertising again.
• To opt out of ads on Facebook or Google that are targeted to your interests, use your Facebook, LinkedIn, or Google Ads settings.
• Check your mobile device for settings that control ads based on your interactions with the applications on your device.
This site contains proprietary notices and copyright information, the terms of which must be observed and followed. This site and all content in this site may not be copied, reproduced, republished, uploaded, posted, transmitted, distributed, or used for the creation of derivative works without Highbar’s prior written consent, except that Highbar grants you non-exclusive, non-transferable, limited permission to access and display the pages within this site, solely on your computer and for your personal, non-commercial use of this site. This permission is conditioned on your not modifying the content displayed on this site, your keeping intact all copyright, trademark, and other proprietary notices, and your acceptance of any terms, conditions, and notices accompanying the content or otherwise set forth in this site. Notwithstanding the foregoing, any software and other materials that are made available for downloading, access, or other use from this site with their own license terms, conditions, and notices will be governed by such terms, conditions, and notices. Your failure to comply with the terms, conditions, and notices on this site will result in automatic termination of any rights granted to you, without prior notice, and you must immediately destroy all copies of downloaded materials in your possession or control. Except for the limited permission in the preceding paragraph, Highbar does not grant you any express or implied rights or licenses under any patents, trademarks, copyrights, or other proprietary or intellectual property rights. You may not mirror any of the content from this site on another website or in any other media.
9. Certain Disclaimers
Information on this site is not promised or guaranteed to be correct, current, or complete, and this site may contain technical inaccuracies or typographical errors. Highbar assumes no responsibility (and expressly disclaims responsibility) for updating this site to keep information current or to ensure the accuracy or completeness of any posted information. Accordingly, you should confirm the accuracy and completeness of all posted information before making any decision related to any services, products, or
other matters described in this site.
10. Trademarks and Logos
Highbar and the Highbar logo are registered service marks of Highbar. All other product and company